Anti-Aging Skincare Product That Is Scientifically Proven
Take a quick flick through the ads for anti-aging skincare products in your favorite mags and you'll see all sorts of claims and, apparently, miraculous results.
Miracle breakthrough technology !!
80% improvement in wrinkles in 14 days !!!
We've all read those claims, and most likely be influenced to buy whatever the latest anti-aging, anti-wrinkle product linked to them.
If it's clinically proven, guaranteed, breakthrough technology then it must be good, right? Not necessarily. If you look a little more closely at these ads you will see that all is not as it seems.
There are laws about making false claims for an anti-aging product, but these do vary from country to country. The skin care companies know this and so they are careful to choose their words. They need to attract your attention (and your dollars) but they do not really want to find themselves being sued for false advertising.
Have a closer look at an ad that uses actual statistics to market their product. Often they will use extravagant sounding figures like - "80 or 90% of customers surveyed reported improved skin clarity, fewer wrinkles etc" Notice how these claims always have a little asterisk beside them? Scroll to the bottom of the page and you find something like this:
* Survey conducted by 10 users in a self-assessed trial over 14 days.
In other words - the marketing company in charge of the latest anti-aging buzz product gave 10 people the product to take home and try for two weeks. The wording is also usually really tiny and often in a color and font that does not stand out from the page. Funny that. Not quite the same as scientifically proven is it?
So what does it mean for those of us chasing that elusive anti-aging miracle solution? Is all the advertising false? Are all the anti-wrinkle creams and potions just a waste of money?
No, not at all. What it means is that we need to be as discerning when choosing our skincare products, as we are when choosing foods to feed our families. Read the labels, keep a slightly cynical eye on those ads and learn to see through the hype and miracles.
There are some wonderful anti-aging creams and treatments out there - but if it sounds too good to be true .......